May 18, 1927
On May 18, 1927, Cecil B. DeMille premiered his silent movie, "King of Kings," (at right) at the then brand-new Grauman's Chinese Theatre (which joined Sid Grauman's existing Egyptian Theatre). Thousands of people lined Hollywood Boulevard opening night (see below left) and a near riot broke out as fans pushed to catch a glimpse of movie stars and other celebrities at the premiere.
Ever the showman, DeMille enlisted four local clergymen to open the festivities. Representing Protestants was Presbyterian Rev. Dr. Robert Freeman, pastor of the Pasadena Presbyterian Church.
The movie ran for months on a twice-a-day reserved seat policy.